Traffic Nomads
push notification, in-page, pop, traffic, cpc, cpm
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FAQs
1. Campaign info:
2. Targeting:
3. Creatives policy:
4. Optimization:
5. Finance:
6. Conversion Tracking:
FAQs
1. Campaign info:
2. Targeting:
3. Creatives policy:
4. Optimization:
5. Finance:
6. Conversion Tracking:
1. CAMPAIGN INFO:
- What types of ad formats are available?
You can choose from 3 available ad formats:
- Push notifications
- In-page notifications
- Pops
For each format, you may choose to target all available devices or select from:
- Mobile
- Desktop
- Tablet
For more on the available targeting options, please check [section 2].
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- What bidding methods are available?
Bidding methods depend on the selected type of traffic:
- Push traffic: CPC bidding
- In-page traffic: CPC bidding
- Pops traffic: CPM bidding
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- How long does it take for a campaign to be approved?
Campaign approval is almost immediate and campaigns start receiving traffic shortly thereafter.
The review proccess is not suspended during the weekend.
The review proccess is not suspended during the weekend.
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- My campaign is not receiving traffic. What can I do?
If your campaign is not receiving traffic, please check the following aspects:
- The campaign has at least 1 approved creative
- There is traffic available for the targeted country & device: [Check Rates]
- The campaign bid is competitive: [Check Rates]
If your targeting options are too narrow or if there is much competition for the selected segment, please try to increase the campaign bid and/ or CTR, in order to raise your Win Rate.
In case the problem continues, please contact your account manager.
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- Does the campaign vertical impact the campaign targeting?
The vertical associated to a campaign in the campaign creation section is merely indicative, and it is not used for campaign targeting.
For more on the available targeting options, please check [section 2].
For more on the available targeting options, please check [section 2].
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- What campaign verticals are accepted?
You may run campaigns that fall into the following categories:
- mVAS
- Casino
- Sweepstakes
- E-Commerce
- Dating
- Crypto
For more information regarding other campaign verticals, please contact your account manager. The categories above are the most frequent, but you may be able to run other types of offers.
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2. TARGETING:
- What targeting options are available?
When creating a campaign, you may choose the following targeting options:
- Country
- Connection type: wifi, carrier traffic
- Carrier(s)
- Traffic type: premium, third party
- OS: Android, iOS, Windows
- Device: mobile, desktop, tablet
- User activity level: low, medium, high
- Schedule
- IP ranges
- Publishers: whitelist, blacklist
For other targeting needs or doubts, please contact your account manager.
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- What are user activity levels?
In the campaign creation section, you may target one or more user activity levels.
These levels are groups of users who have been divided by their subscription period. Hence, the high level contains users who have subscribed more recently, whereas the low level contains users who have subscribed longer ago.
The high level tends to display a much higher CTR/ Open Rate than the low level, but it requires a higher bid and there are fewer impressions available.
For more information on user activity levels, please contact your account manager.
The high level tends to display a much higher CTR/ Open Rate than the low level, but it requires a higher bid and there are fewer impressions available.
For more information on user activity levels, please contact your account manager.
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- How to add a publisher whitelist or blacklist?
There are two ways of creating a publisher blacklist:
- Exclude publishers directly on the stats dashboard, when optimizing a campaign.
- Edit campaign and enter the publisher list, selecting the option “Blacklist” (values separated by comma and a space).
To create a whitelist, edit the campaign and enter the publisher list, selecting the option “Whitelist” (values separated by comma and a space).
Contact your account manager, if you have any trouble during the process.
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- What is the traffic type option?
When creating a campaign, you may select one or both traffic type options:
- Premium: our own, exclusive user base.
-
Third party: broker traffic.
Contact your account manager for more detail on either traffic type options.
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- What are and how to spot premium traffic zones?
Premium traffic zones are zones that feature our own, exclusive, internal user base. You may spot them in the zone section of the optimization dashboard tagged with the image [ENTER].
If you wish to target only these zones, select the “Premium” option on the Traffic Type targeting field.
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3. Creatives Policy:
- What are the creative restrictions & requirements for push and in-page traffic?
For push and in-page notifications traffic, please make sure that your campaign creatives respect the following requirements:
- Main image: 760x360px (200kb max, .jpg or .png
- Icon image: 192x192(200kb max, .jpg or .png)
- Title character limit: 40
- Description character limit: 60
- Assign a badge
- No nudity in the banner images and the following page
We do not allow the following types of products or services:
- Pornography
- Offensive content
- Hateful content
- Illegal products and services
- Malware, phishing, malicious software
- Use of registered trademarks without their consent
-
Use of celebrity image without their consent
Contact your account manager, in case of further doubts regarding creative restrictions.
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- What are the restrictions for pops?
We do not allow the following products and services:
- Offensive content
- Hateful content
- Illegal products and services
- Malware, phishing, malicious software
- Use of registered trademarks without their consent
-
Use of a celebrity image without their consent
Contact your account manager, in case of further doubts regarding creative restrictions.
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4. Optimization:
- How to pause or reactivate zones?
There are two ways of pausing or reactivating zones:
- Exclude/ enable publishers directly on the stats dashboard, when optimizing a campaign.
-
Edit campaign and enter/ delete the publisher list, selecting the option "Blacklist" (values separated by comma and a space).
Contact your account manager, if you have any trouble during this process.
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- How to pause or reactivate push and in-page creatives?
There are two ways of pausing or reactivating creatives:
- Pause/ enable ads directly on the stats dashboard, when optimizing a campaign.
-
Edit campaign and pause/ enable the intended creative variation.
Contact your account manager, if you have any trouble during this process.
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- How to set bids per zone?
To set a bid for a specific zone, access the stats dashboard and the “Zone” tab. You may enter a specific bid for each line (zone).
Consider your current Win Rate per zone, to find out how much more traffic you may get by increasing the zone’s bid.
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5. Finance
- What payment methods are available?
We accept the following payment methods:
- Wire transfer
- Credit card (instant payment)
-
Paypal (instant payment)
For wire transfers, you may upload your proof of payment in the “Payments History” section, to speed up the process.
The minimum transfer amount is X.
Please note that VAT at a rate of 22% will be applied to all costs, due to our VAT policy.
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- Where to find transfer invoices?
To find any transfer invoices, please access the “Finance” section and the “Payments History” tab.
Once available, the invoice for each transaction will be downloadable.
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6. Conversation Tracking:
- S2S Postback Implementation
To check all of you campaigns’ conversion data, you need to implement the S2S postback. To do so, please follow these instructions:
If you require further assistance, please contact your account manager.
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- Campaign settings: set conversion value
When creating a campaign, you may choose to set a fixed or dynamic value for conversions. This will allow you to check your revenue, ROI and margin on the stats dashboard.
Please note that for the dynamic value to work, you must have the S2S postback configuration implemented.
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by MOBIPIUM
The World's First Nomad Company
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Go the #extramile. Meet us at:
by MOBIPIUM
The World's First Nomad Company
NEWSLETTER
Join the ride.
Sign up for updates!
Go the #extramile. Meet us at:
by MOBIPIUM
The World's First Nomad Company