You can choose from 6 available ad formats:
Calendar is a new ad format, where the ads are scheduled directly on the device's calendar of the user. Just like push notifications, the user needs to agree previously, to receive the ads. The possibility of personalized communication and the limited volumes are two of the reasons why this ad format has such high performance in digital campaigns.
When should you use calendars?
Because it is not a low-cost ad format and there aren't a lot of volumes available, Calendar ads should essentially be used in campaigns there were already tested and where your goal is to get top quality traffic rather than huge volumes (to scale).
Display ads are the most common ad format in digital advertising. It is a spot within a website that is filled with an advertiser's banner. It is available for all devices and all operating systems in the dimensions of 300x250 and 300x100.
When should you use banners?
It is an ideal ad format for both testing and scaling, with lots of volumes available. It is a common format and therefore the advertiser must always be where all the competition is, to avoid losing opportunities.
Native ads are display ads that are integrated in a very natural way within the content of the site. They match the look, feel and function of the media format in which they appear. Users tend to engage up to 25% more with native ads than regular banner ads.
When should you use natives?
Due to the nature of the ad format and the excellent results it delivers, it's very popular in some specific verticals such as casino, betting, nutra or crypto. To achieve the best results, we recommend to optimize the flow so that it makes sense to the user, from the site to the offer.
You can track conversions and manage your CPA and CPL campaigns by implementing an S2S postback.