The Role of SubID Tracking in Scaling iGaming and Gambling Traffic Campaigns

What is SubID Tracking and Why It Matters

SubID (Sub-identifier) tracking is a parameter appended to tracking URLs that allows advertisers to pass custom values for granular data collection. In iGaming traffic campaigns, where margins can be tight and competition is fierce, this level of precision is critical. The same applies when you want to efficiently buy gambling traffic — accuracy is what ensures long-term profitability.

Instead of simply knowing that a conversion came from "Facebook" or "Popunder," SubIDs let you track exactly which creative, widget, publisher, or placement delivered the result. This enables faster decision-making and optimization cycles, especially when scaling gambling traffic campaigns at high volumes.

According to a 2023 AppsFlyer study, advertisers using SubID-level tracking saw a 28% improvement in ROI versus those relying only on aggregated data.

Track Performance per Placement, Widget, Creative, etc.

With SubIDs, every click can be tied back to a specific source or parameter, such as:

• Placement ID (e.g., publisher site or section)
• Creative ID (e.g., image or headline variant)
• Landing Page Variant
• Device Type or OS Version (if passed through macros)

This is especially important in the iGaming traffic space, where user behavior can shift based on device, region, or time of day. It’s even more crucial when running casino traffic, since user intent and performance can change dramatically depending on placements.

How SubID Data Helps Optimize Faster

The more granular your tracking, the quicker you can spot winning and losing trends. SubID data allows you to:

• Identify top-performing creative + placement combinations
• Pause underperforming zones early, saving ad spend
• Split-test landing pages more effectively
• Create lookalike campaigns based on verified data

For advertisers who scale gambling traffic, this level of tracking ensures shorter optimization cycles and higher ROI. Faster insights lead to smarter budget allocation across iGaming traffic campaigns.

Tools like @Voluum and @Binom enable automated rules based on SubID data, helping advertisers act instantly.

Block Underperformers, Double Down on High ROAS

SubID tracking makes it easy to:

• Blacklist placements with low conversion rates or high CPAs
• Whitelist sources that consistently deliver profitable results
• Reinvest budget into top-performing segments

This is critical for anyone looking to buy gambling traffic with a focus on ROAS. A RedTrack case study showed that advertisers blacklisting poor placements via SubID saw a 40% drop in CPA within 10 days. The same principle applies to casino traffic, where reallocating spend to the best zones drives higher profits.

Using SubID in Traffic Nomads

Traffic Nomads fully supports SubID tracking across all formats, including:

• Push Ads
• Pops
• In-Page Push
• Banners
• Native

With Traffic Nomads, you can buy gambling traffic confidently while keeping every campaign measurable. The platform supports up to 5 SubID parameters (sub1–sub5), and real-time reporting is available via dashboard or API — making iGaming traffic campaigns easier to scale.

How to Implement SubID + UI Examples

From your Traffic Nomads dashboard:

1. Go to your campaign settings
2. Add SubID placeholders in the campaign URL (e.g. postback URLs): https://node2.trafficnomads.com/conv/?clickid={clickid}&payout={payout}
3. Use available macros to dynamically pass data
4. Track performance inside the Analytics tab with SubID filters

You can also use postback integrations to send SubID data directly to trackers or affiliate platforms.

Real Use Case: Scaling Gambling Traffic by 3x

An iGaming advertiser running push campaigns on Traffic Nomads noticed inconsistent results across OS. By enabling SubID for creative, widget, and device, they discovered that one creative on Android (Spain) was outperforming all others.

They optimized by:

• Increasing bids for that segment
• Duplicating the campaign targeting only Android/Spain
• Launching new creatives inspired by the winner

Result:

• 3x more conversions
• 47% decrease in CPA
• 22% higher ROAS in just two weeks

This real-world case shows how SubID data helps advertisers scale iGaming traffic, optimize casino traffic, and ultimately buy gambling traffic more profitably.

Take full control of your campaigns with SubID tracking: Start now with Traffic Nomads