Casino Ads That Convert: Top Ad Formats and How to Use Them
Creating casino ads that convert consistently is one of the biggest challenges for media buyers and advertisers in the iGaming industry. Increased competition, rising CPAs and strict regulations make performance harder than ever. Success depends on selecting the right ad formats, matching them with the right GEOs and using proven optimisation strategies.
This guide explains which ad formats perform best for casino advertising, why they work and how to use them effectively. The primary keyword appears early because advertisers actively search for insights on casino ads that deliver measurable results.
What Makes Casino Ads Different From Other Verticals
Casino advertising requires a more strategic approach than most verticals because user psychology, conversion paths and regulations are unique.
1. Higher Conversion Friction
Casino funnels usually include registration, verification and deposit. This creates more drop-off stages compared to traditional e-commerce funnels.
2. Behaviour Driven by Incentives
Users respond strongly to bonuses, time-limited rewards and exclusive offers. Creatives must reflect value clearly.
3. Ad Burnout Happens Quickly
Casino angles fatigue faster than almost any other vertical. This makes creative rotation essential.
4. GEO Performance Fluctuates
A casino offer that converts in Brazil might not convert in Romania or India. The right format can significantly change outcomes.
These factors show why advertisers must choose formats that align with user behaviour and funnel complexity.
The Best Ad Formats for Casino Ads in 2025
Below are the formats proven to deliver the strongest performance for casino campaigns, based on industry benchmarks from Statista and Traffic Nomads internal data from 2024.
1. Push Notifications
Push ads remain one of the most reliable formats for casino advertisers due to high visibility and strong click intent. They appear directly on the user’s device, creating a sense of urgency.
Benefits:
- High CTR
- Strong user attention
- Perfect for bonus-driven creatives
- Works well on mobile and desktop
Average CTR: 1.8 to 3.2 percent depending on GEO and user freshness.
How to Use Push Ads for Casino Offers:
- Highlight clear bonuses, for example a 100 percent deposit bonus
- Use short, direct headlines
- Add urgency such as Today only
- Localise images and currency
Push ads are especially effective in Tier 2 GEOs where opt-in rates are high and competition is moderate.
2. In-Page Push Ads
In-page push is an on-site format that mimics classic push notifications but works without browser permissions. This makes it ideal for iOS traffic, where traditional push is restricted.
Why It Works Well for Casino:
- Native-style appearance increases trust
- Works across all operating systems
- Higher quality traffic compared to classic push
- Low user resistance
Best Practices:
- Use clean visuals
- Focus on clarity rather than aggression
- Segment by device for maximum performance
In-page push often outperforms classic push for high-LTV casino GEOs.
3. Pop Under Ads
Pop under traffic delivers some of the highest volumes available for casino advertisers. It opens landing pages behind the current browser tab, capturing attention once the user closes or minimises the active window.
Advantages:
- Massive scale
- Low CPC or CPM costs
- Strong for registration funnels
- Works well in emerging markets
Because pop traffic relies heavily on landing page performance, conversions depend on strong UX, fast loading times and compelling bonuses.
When to Choose Pop Under:
- Brand awareness at scale
- Testing new GEOs
- Running aggressive CPA models
- Targeting mobile users in Tier 2 and Tier 3 GEOs
How to Optimise Casino Ads for Higher Conversions
Using the right ad format is only half the job. To maximise performance, advertisers must apply optimisation techniques proven to work in the casino vertical.
1. Use High-Intent Angles
Angles play a huge role in casino conversions. The best-performing examples include:
- Welcome bonus
- First deposit boost
- Free spins
- Exclusive offer for new players
- Limited time rewards
These angles directly align with user motivations in casino funnels.
2. Localise Creatives by GEO
Statista data shows that localisation can increase casino conversion rates by up to 40 percent. This includes:
- Local currencies
- Local flags
- Geo-specific bonuses
- Translated headlines
Localisation builds trust and reduces friction.
3. Optimise Landing Pages
Casino landing pages must load fast and communicate value instantly.
Essential elements:
- Bonus details at the top
- Clear sign-up instructions
- Prominent call-to-action
- Mobile-first design
- Trust icons and licence information
Slow or unclear landing pages significantly reduce conversion rates.
4. A/B Test Every Component
Testing is essential in casino campaigns due to fast creative fatigue.
You should test:
- Headlines
- Creative styles
- Bonus structures
- CTAs
- Pre-landers
- Colour psychology
Best GEOs for Casino Ads in 2025
Performance varies significantly by region.
Tier 1 GEOs
- High competition
- High CPAs
- Strong retention
- Best for long-term LTV
Examples: Canada, Australia
Tier 2 GEOs
- Best balance of cost and quality
- Moderate CPAs
- Strong conversion potential
Examples: Brazil, Mexico, Romania
Tier 3 GEOs
- Large volume
- Lower CPAs
- Mixed retention
Examples: India, Philippines, South Africa
Choosing the right GEO requires aligning offer type, ad format and CPA goals.
Why Traffic Nomads Is Ideal for Running Casino Ads
Traffic Nomads offers all major formats used by casino advertisers and provides features designed for performance-focused teams.
Key advantages:
- High-quality converting traffic
- Global GEO coverage
- Instant campaign launch
- Full transparency
- Fraud prevention systems
- Multiple casino-friendly formats: push, in-page, pop and native
To see all available formats, visit the Traffic Nomads Ad Formats page.
Conclusion
Casino ads convert best when advertisers choose the right formats, apply the right angles and optimise landing pages with precision. Push, in-page push and pop under remain the strongest performers, especially when combined with GEO-specific strategies and continuous testing.
Ready to scale your casino ads using the top-performing formats?
Create your account at Traffic Nomads and start testing today.
