FAQs - Know everything about Traffic Nomads

What types of ad formats are available?

You can choose from 5 available ad formats:

• Push notifications
• In-page notifications
• Pops (Model: CPC, CPM or CPA)
• Banners (300x250/300x100)
• Natives

For each format, you may choose to target all available devices or select from:

• Mobile
• Desktop
• Tablet

What are the different types of formats and which one should I use?

PUSH NOTIFICATIONS

Push-Notifications are small message windows that appear on a user's screen (PC, mobile, tablet etc.), even when they are not browsing the web. Push services are based on information-preferences expressed by the user in advanced (opt-in), which makes this format more trusted by the users. Inevitably, this is a format with much higher CTR rates and site interactions.

Advantages:

• High CTR
• Highly effective non-browsing monetization
• Available for mobile and desktop devices
• Permission-based (Google-friendly) advertising format

Top Categories:

• Casino
• Betting

Model: CPC

When should you use push notifications? Push notifications are highly effective, so it is a format that is recommended for all kind of advertisers. Any of the categories listed above have a great performance in this format. Push notifications are a great format to reach users that are not browsing, so it's the perfect complement to your display campaigns.

IN-PAGE PUSH

In-page push ads are a new ad format that emerged at the end of 2019. In-page push ads are very similar to traditional push notifications, but instead of being an actual alert notification, they are a part of our publisher's website. This allows them to work on all browsers and platforms including iOS, but it limits them to only be shown while a user is visiting a webpage. In-page push ads have a higher CTR then traditional push since the users are on that page at that moment so the probability that they will see the ad is 100%. Since it's a relatively new ad format, now is the best time to test your top campaigns and make the most profits.

Advantages:

• High CTR
• All devices
• Immediate
• Appears on a website
• Broader audience
• User friendly
• Don't require opt in
• User freshness not relevant

Top Categories:

• Casino
• Betting

Model: CPC

When should you use in-page push notifications? In-page push notifications are perfect to increase your audience since you can now reach iOS users using a push ad. You should also use in-page push ads as a complement to your push notification campaigns so you can reach the users, regardless if they are or not browsing. In content related websites the CTRs are much higher than in other formats.

POPS

Pops are new browser windows or tabs that appear over the main or active window when the user is browsing. The ads appear automatically during the browsing session and display the landing page you are advertising.

Advantages:

• Cheap ad formats
• Great for testing
• Easy to start, no concerns about the ads, just the landing pages
• Easy optimization
• Huge volumes
• 2.5% Avg CRs

Top Categories:

• Casino
• Sports Betting
• E-sports
• Crypto Casino
• mVas
• Dating/Adult

Model: CPC / CPM / CPA

When should you use pops? Because Pops are so cheap, they are one of the most common formats to test new landing pages and to run AB tests. Pops are perfect for certain verticals such as Casino and Dating/Adult. Pops are also a must-try format if you're not getting the results you're looking for with other formats, like display. Pops overcome "banner blindness" issues since the users have to interact with pop ads more consciously.

BANNER

Display ads are the most common ad format in digital advertising. It is a spot within a website that is filled with an advertiser's banner. It is available for all devices and all operating systems in the dimensions of 300x250 and 300x100.

Advantages:

• Huge Volumes
• Ease of scalability and optimization
• Common and familiar format to the user

Model: CPC

When should you use banners? It is an ideal ad format for both testing and scaling, with lots of volumes available. It is a common format and therefore the advertiser must always be where all the competition is, to avoid losing opportunities.

NATIVE

Native ads are display ads that are integrated in a very natural way within the content of the site. They match the look, feel and function of the media format in which they appear. Users tend to engage up to 25% more with native ads than regular banner ads.

Advantages:

• Perfectly fits the publisher's content
• It's not perceived as advertising by the user
• Present on popular websites

Model: CPC

When should you use natives? Due to the nature of the ad format and the excellent results it delivers, it's very popular in some specific categories such as casino, betting, nutra or crypto. To achieve the best results, we recommend to optimize the flow so that it makes sense to the user, from the site to the offer.

Do you have exclusive traffic? How can I target that traffic?

Yes, we have millions of unique push notifications users and a huge volume of in-page push ads from our own websites.

What bidding methods are available?

Bidding methods depend on the selected type of traffic:

• Push: CPC bidding
• In-page: CPC bidding
• Pops: CPM, CPC or CPA bidding
• Banner: CPC bidding
• Native: CPC bidding
• Engaged: CPC bidding

What campaign categories are accepted?

TrafficNomads accepts advertisers from all kinds of categories, and, unless your landing page and/or ad goes against our regulation, you are free to promote it.

Influenced by the format selected, the most frequent categories are:

• Casino
• Betting
• E-sports
• Crypto Casino
• mVas
• Dating/Adult

If you want to promote a different category, contact your account manager for media buying tips.

What useful features and instruments can I find on the platform?

Inside the Traffic Nomads platform you will find a lot of tools that will help you manage your account smoothly and create campaigns with less effort.

Dashboard: The Traffic Nomads Dashboard is your real-time control center. It gives you an immediate, high-level view of your account status and campaign performance, while still allowing you to drill down into the metrics that matter.

Campaign Stats & Optimization: A comprehensive table with all the most important KPIs to manage all your campaigns in one single place. Compare results, edit, stop and restart campaigns, adjust bids per campaign or zone, and much more.

Rates: A tool you can visit to check available volumes, average bids and CTRs. Select the filters you want to get the most accurate results and easily adjust your campaign.

Reports: In reports you can get all the additional data about the results of your campaigns or visualize your results by a different KPI like date, country, format, device and much more.

Finance: Update your billing details, visualize your payments history and get the invoices for your accounting team.

What targeting options are available?

When creating a campaign, you may choose the following targeting options:

• Country
• Connection type: wifi, carrier traffic
• Carrier(s)
• OS (with versions): Android, iOS, Windows, macOS
• Device: mobile, desktop, tablet
• Browsers: Chrome, Safari, etc.
• Language
• Schedule
• Publishers: whitelist, blacklist

Can I track conversions and work on CPA/CPL?

You can track conversions and manage your CPA and CPL campaigns by implementing an S2S postback.

Second Event Tracking allows you to track and optimize campaigns based on a post-conversion event, giving the algorithm a much clearer signal of user quality.

Instead of stopping at the first conversion, Traffic Nomads lets you define a second, more valuable action in the user journey.

FTD Magnet

FTD Magnet is a specialized AI engine developed by Traffic Nomads. Instead of optimizing for generic conversions, it is built with a First-Time Deposit-first mindset. Its sole purpose is to attract, learn from, and scale traffic sources that consistently deliver users who actually deposit.

How FTD Magnet works (step by step):

• Action goal definition: You explicitly choose FTD as the campaign objective, not just conversions. This aligns the algorithm with revenue-driven performance, not vanity metrics.
• Traffic source intelligence: The system continuously analyzes POP traffic sources and identifies patterns linked to higher deposit intent, stronger post-registration behavior, and better FTD probability.
• FTD-focused optimization loop: FTD Magnet learns from every conversion event and reallocates traffic toward sources with proven FTD performance, placements that generate higher-quality users, and flows that historically convert into deposits.
• Value-driven learning: The AI does not stop at "did the user deposit?". It also evaluates deposit value trends, prioritizing users and sources that maximize long-term value, not just the first transaction.
• Continuous refinement: As more data comes in, the model refines decisions in real time, progressively filtering out low-quality traffic and scaling what truly works.

How long does it take for a campaign to be approved?

Campaign approval usually takes less than 30 minutes and campaigns start receiving traffic shortly thereafter. The review process is not suspended during the weekend.

What are the creative restrictions & requirements for push and in-page traffic?

For push and in-page notifications traffic, please make sure your campaign creatives respect the following requirements:

• Icon image: 192x192 (200kb max, .jpg or .png)
• Title character limit: 30
• Description character limit: 40
• No nudity in the banner images and the following page

We do not allow the following types of products or services:

• Pornography
• Offensive content
• Hateful content
• Illegal products and services
• Malware, phishing, malicious software
• Use of registered trademarks without their consent
• Use of celebrity image without their consent

Contact your account manager in case of further doubts regarding creative restrictions.

What are the restrictions for pops?

We do not allow the following products and services:

• Offensive content
• Hateful content
• Illegal products and services
• Malware, phishing, malicious software
• Use of registered trademarks without their consent

What are the restrictions and requirements for banner / display ad format?

For display / banner traffic, please make sure your campaign creatives follow these requirements:

• 300x250 or 300x100
• Max 720kb

We do not allow the following types of products or services:

• Offensive content
• Hateful content
• Illegal products and services
• Malware, phishing, malicious software

What are the restrictions and requirements for native ad format?

For native traffic, please make sure your campaign creatives follow these requirements:

• 300x300
• Max 720kb

We do not allow the following types of products or services:

• Offensive content
• Hateful content
• Illegal products and services
• Malware, phishing, malicious software

How do I become an advertiser?

To become an advertiser you should register on our website, accept the terms and conditions and confirm the email. Once you're inside the platform you can top up your account and start your campaigns.

How long does it take for my account to be approved?

Around 1 business day. Any company or individual that wants to buy traffic from Traffic Nomads shall fill our website's registration form available at https://partners.trafficnomads.com/register/ and agree with the Terms and Conditions. The information provided upon registration should be authentic and all accounts are subject to validation before approval by Traffic Nomads' team.

What type of support will I have?

Once you register, our team is always available to support you whenever you need help, from account setup to launching and managing your campaigns.

You can reach us anytime at support@trafficnomads.com.

What payment methods are available?

If you wish to add funds to your account you can use the following payment methods:

• Wire transfer
• Credit Card
• Paypal
• Capitalist
• Paxum
• USDC (SOL & ERC-20)

For wire transfers, you may upload your proof of payment in the "Payments History" section to speed up the process.

The minimum transfer amount is 50$.

Due to Portuguese and European Union VAT Directives, please note that a VAT rate of 22% will be applied to all costs, to companies or individuals residents in the EU without a valid VAT.

Are there any taxes?

There are no tax for company accounts, with the exception of Portuguese companies to which there will be a 22% tax.

For individual accounts there is a 22% tax which is added automatically to the cost of each click and deducted from the balance.

What is the minimum amount I can transfer?

The minimum amount to charge your account is 50 USD.

How long will it take for the funds to be available after I top up?

The funds will be available automatically if you top up with Paypal, CC, Capitalist, Paxum or USDC. If you choose to pay by wire transfer the funds will be available as soon as they are received by our accounting team.